Frequently Asked Questions

Q: What are the objectives of the ROI Executive Communication Forum?

A: The ROI Forum provides an opportunity to share views, problems, successes and failures in a confidential environment marked by mutual trust and informed by our experience as thought leaders in the profession. For more information about the vision and priorities see the About page.

Q: How does one become a member of the ROI Executive Communication Forum?

A: Membership is comprised of senior internal communication leaders from large companies (approximately 20,000 employees or more), and is by invitation at the discretion of the Steering Committee. The goal is to have about 50 members representing a broad range of industries, minimizing industry duplication whenever possible. Organizational size, individual experience and industry breadth encourage open discussion and sharing at ROI Forum meetings.

Q: How often does the ROI Executive Communication Forum meet?

A: The ROI Forum meets three times a year, in the winter, fall and summer.

Q: What involvement and time commitments are expected beyond attending the meetings three times each year?

A: In addition to attending the ROI Forum meetings, members may volunteer to serve on sub-teams that are formed based on the objectives and desires of the group. One example is the metrics sub-team that is creating a measurement standard/scorecard for measuring internal communication effectiveness.

Q: How are issues of organizational privacy managed during discussions and meetings?

A: In general discussion topics don’t reveal proprietary information, but when they do, there is a shared understanding that confidentiality will be maintained as a professional courtesy.